Nearly half of all business-to-business marketers’ media budgets are spent online. A study conducted by Hearst Electronics Group and Golden Group Communications reveals an upward trend toward online marketing that will continue into 2009.

Quick Facts

Anticipating super deals similar to those found during the U.S. Thanksgiving weekend at brick and mortar retail stores, consumers scoured search engines for goods related to "Cyber Monday," according to a Google spokeswoman.

Some of the hot terms included "best Cyber Monday deals," "Cyber Monday 2008 sales," American Express wish list," "American girl," "black Monday," and "cybermonday deals."

Seth Besmertnik's, Conductor CEO, article recently featured in iMedia.

Paid search helped the industry through dire times before, but don't put all your eggs in one basket during the current crisis. SEO can be just as effective as SEM, sometimes at much less cost.

According to Online Media Daily, as marketing budgets are being reduced there is a significant advantage to running a search campaign to enhance messages delivered through traditional advertising mediums.

Consumers use search as a tool when making product purchasing decisions. A few quick facts provided by a Yahoo / comscore study include:

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Overview

Learn how to generate a higher ROI using keyword intelligence in your SEO strategies and online marketing campaigns.